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In today’s fast paced and ever evolving digital age, just how much of a necessity is acquiring search engine optimization for your business? Does it come with the most essential benefits that a business owner has always sought for? Is SEO truly worth the investment? And just how pivotal is this so-called SEO to one’s business? Before we answer the litany of queries preceding this sentence, it is important to consider how involved the average human is in online activities and just how much he or she spends time in front of a computer. When those are factored in, it is rather transparent just how beneficial it would be to have your business (especially those which are still at their inception stage) advertised and promoted online.

When one views it from that aspect, it is rather obvious just how vital search engine optimization can be and consequently would answer the string of questions that were written prior to this paragraph. To illustrate just how indispensable SEO can be, companies all over the world have been making a renewed commitment to the investment in solid, reliable SEO Company and web infrastructure. Along with this, it is key to consider how search-engine friendly it is given the engines’ relentless effort in improving their algorithms time after time. In a nutshell, the readily seen benefits one can reap from investing in a good SEO company are raising revenue, increased customer satisfaction, lowered costs. Raising revenue, as an advantage is rather obvious as getting your business advertised online generates more potential clients and customers. As for increased customer satisfaction and lowered costs, these are benefits that can be acquired. Investing in SEO produces an umbrella effect where one would not need to advertise in every single and available media as the power of the Internet does this for you, while customer satisfaction is evidenced by reviews. But the benefits mentioned above barely scratch the surface of how SEO can be truly advantageous to one’s business. This article aims to show you more ways than those enlisted above on how search engine optimization can truly be one of the indispensable and powerful tools a business can have.

So here’s a list of reasons on why your company should be investing in SEO:

1.) It still works and effectively at that

Whoever said that ‘SEO is dead’ is dead wrong. Fact is various techniques have been progressing and evolving every single day and the techniques employed and are already existing in order to improve SEO are still working. Data regarding organic traffic from Google might be a recent discovery and innovation but the other techniques themselves remain sound and efficient.

2.) Optimal reach to potential clients and customers

It is fairly obvious how individuals nowadays rely on search engines to answer quick queries and this has been proven rather effective for them. It is quick, accessible and convenient and answers are delivered within seconds (depending on the speed of your connection) making people unconsciously trust it. It is common knowledge that when Google places a particular business at the top spot of a search then it has surely earned that placed and by analogy, that place should be good. This particular person doing the search would then advertise his or her find on various platforms of social media, at times leaving a link for them to click as well. This works rather fast as things posted online, most especially on social media, get seen resulting to better revenue. How is this possible? The search engine matched everything perfectly and it all pointed to a particular website with good link building.

3.) Compared to other online marketing strategies, SEO is cost effective.

SEO finds stiff competition with other online marketing strategies such as PPC advertising, purchasing leads for an email marketing program, social media marketing and the like, but what gives search engine optimization an edge is the fact that it provides business owners with results. Otherwise stated, SEO provides fairly good return of investment. PPC may drive more revenue and social media may be hip, trendy and relevant (and perhaps great for your image), it is undeniable that your organic SEO remains bedrock of your online relevance and presence.

4.) Gives you optimal insight into your customers

Properly optimized websites have a lot of benefits. Among them is having an increased visibility, usability and credibility in search engines, which would collectively result to a higher traffic for your website. Now that you are driving more traffic into your website and enjoying more visitors, Google Analytics—an indispensable tool all websites should be equipped with—can track valuable information about your visitors. This information would yield their browser preferences, the keywords they use, the geographical location, and the time they spent on a page, among others. This information is relevant as it assists business owners in helping discover your target market and hone your products to relate with them best, plan your marketing strategies to entice them and determine other key marketing strategies based on facts rather than guesses. After all, it is no question that the better you know and relate to your customers, the higher your return of investment will be.

5.) Your competitors are utilizing it

SEO is an invaluable tool when it comes to online marketing, it’s efficacy is fairly obvious and because it is so, it is a reality that your competitors are also using to their advantage. You, as a business owner, should progress along with the times and harness its marketing potential as well. If you are not moving forward and are not doing anything to improve your position, then you are losing ground to a competitor who is doing so. Do not let your competitors outmaneuver you in this business marketing strategy. Business may be hard, but advertising and getting your business known should not be. Let search engine optimization be your answer to your online business marketing dilemmas.

In conclusion…

SEO remains to be one powerful online marketing tool that business owners who are starting out or have been in business in years still utilize. However, it is important to consider that no matter how optimized your site may be, or how powerful your SEO company might be, or how modern your techniques and tools are, they will be all for nothing if content remains lacking. It is essential that online marketing tools be used in conjunction with creative, powerful and information rich content. This, along with your company’s business marketing strategy is a surefire way to get a decent, if not great return of investment.

Wondering if you can produce more content to increase your site’s performance but have been missing a lot because of too much information? You may even have been jammed by a lot of things online and can’t decide how to simply put the marketing strategy. Well, just like any other SEO company that is aiming for the same goal as you, here are some tips on how to boost your content marketing strategy and make those write ups shareable online.

Know your audience

Take time to research the demographics of the different social media marketing platforms you will be using to share. Continue to be updated on what your audience interests are, what they are doing and what their needs and wants are. By this, it would be easier for you to create the information you want to give because you now have the idea of what your audience’s continuing needs and interests are.

Keep content relevant

Check also what your customers are sharing on social media. By this, you can base your content on what you have extracted from those social media sharing. You can also keep track on what contents to write and to share. Making your content unique is also one factor to make your content strategy even more effective and worthy to be read and shared because it contains your audience’s interests.

Constant self-reference is a no-no

Direct your message to your readers to stimulate engagement. Make it more personalized by using the word “you.” In this way, your posts will directly address the interest of your community. As much as possible, make it to a point that what you have as contents will illustrate the benefits your business has to offer and not just something that tells them what you are and what you do. As social scientist Dan Zarella says, “Stop talking about yourself.” Instead, “start talking as yourself.”

Share what works

Content sharing becomes plausibly effective if you know which works or not. And by this, it would mean creating collaterals that are effective and efficient. Consider also your own time schedule and talents. There are different formats wherein you can communicate your message. Some examples are writing short-form articles, infographics, photographs, short product demos or instructional videos, etc. Choose which format is more comfortable for you which will not only reveal what your business is like, but also on how creative you can get in relaying a message to your readers.

Curate

In content sharing, curating can be a necessary way in order to create relevant and shareable articles. It may sound like a lot of work because curating would need a human being to find and read and qualify digital content that is relevant to your readers. There are advantages on why curating is also a good move for a business. It is because in sharing content from others, your audience will look to you as a reliable source for information on a specific topic. Moreover, it would benefit you on broadening the conversation with others within your industry from being a third-party content sharer.

Write headlines

And not just any headline, but unequivocally humane headlines. There is nothing more notable and read-worthy than a very humane content title. By this, it would mean making topics that are interesting for humans to read like lifestyle, food, home, news, business or technology and relationships, the least. These are primarily categorized as highly shared topics because they tend to be very ‘human’ by nature.

Topics that discuss ‘what we eat’ or ‘how we live’ make up a huge portion of what we share online. And that is a challenge for content marketers to begin directing headlines in that direction.

Measure emotional value

Emotions are what best triggers a human’s interest. Contents that contain such emotion-driven words or images prompt your readers and may allow them to share these to their friends which can be of good use or to let them share the same emotion inflicted upon them. More so, measuring the emotional value of your contents would help you know which and what kind of contents you should focus on and write about.

Content can be properly viewed

Contents, in this case, should be properly viewed in such a way that it can be accessed across different platforms and devices. Most web traffic is now coming from mobile devices, but sometimes—if not all—content does not look good or convert well for mobile visitors. Hence, it should be noted that your website content should be optimized for smartphone and tablet devices, so that readers can effectively consume the content.

Responsive design is one solution to this kind of problem. With regard to website ranking in search results, it is important to take this into consideration because Google is now including this standard for mobile user experiences. So if your site is not providing users with a great cross-platform experience, you may be putting your site at risk of losing Google ranking as well as prospective customers.

Make navigation easy

Users should be able to easily navigate around your website and quickly find what they are looking for. Navigation is one key feature a website could probably make or break its statistics. It enables the readers scan through your website, read from left to right, top to bottom and see what they can benefit from your website content presentation. With just a few clicks, probably made the experience worthwhile for the readers, which means, sales.

Tell a story

Telling a story may be as easy as 1, 2, 3 but doing so would mean making it interesting. You can present your product by making a brief story of how customers would solve an on going problem with your product by doing it in a creative way.

Provide product reviews

Customers would love to read legit product reviews especially when they are looking out for more details on how they could benefit from your products or services. Provide a platform that makes it easy for visitors to access product reviews and comparisons.

You should be trustworthy

Your site visitors would want to know that you are a trusted business. By this, it would also mean a lot for your readers if they see customer testimonials on your site that would speak highly about your product and services.

Quality over quantity

This is pretty much explainable. Although sometimes, contents are just being disposed with no further research and are written without pure depth and for content’s sake, which is pretty much a flawed approach. More pages or copy does not equate more traffic, engagement or sales. What’s important is your content delivers value (whether informative or pure entertainment) to your consumers, and therefore your brand.

Brand your content

Your contents should say a lot about you, even if it only means having an infographic or an image or a video that is being shared. Make it to a point that your content associates and at the same time, complements your business’ brand. And with that, it would not only mean having being remembered, but also, allowing your readers, consumers and your audience that it is you they are reading, sharing and talking about.

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