All posts in SEO Cebu

7 Simple Must-Asked Questions to Have a Winning Content Strategy

Posted by on March 20, 2015

Strategically, with the help of any SEO consulting services, we can have higher traffic and ranking than the other sites and blogs. However, even when we seek SEO services,  it is still not a guarantee that we can achieve our desired rank when we have a poor and crappy content. We all know that content is the heart and soul of a site or blog.

 

manobyte.net

manobyte.net

Creating an engaging content for your website can be demanding at times. Implementing a content strategy itself needs our full attention. What more when it comes to creating appealing and engaging contents? Basically, the content must be precise and direct so the readers can easily and clearly understand what you want to tell them.

Writing a content means writing down your ideas. But sometimes, ideas won’t just flow more so when our minds are already tired and empty. A winning content observes and follows a good content strategy. Here are some of the must-asked questions if you want to have a winning content strategy.

  1. Who are your users/audience?

As a writer, you can’t write a content if you don’t know who your audiences are. To whom are you writing for? Who are these people that you want to impart your ideas to? And who are these people who would be interested and willing to read your articles or blog posts? These questions are essential for you to answer to identify your target audience.

You can’t determine the specific traffic on your site if you fail to determine your target audience. Also, you can’t identify what kind of people who usually visits your site or blog in terms of demographics. You may have a lot of target markets which can be difficult to write for, or you may have an ideal target market who you think will be interested in your contents.

Knowing your target market is a prerequisite of focusing more correctly on that particular market. such a process may boost the traffic to your site and let you obtain more qualified leads. Well, that is, aside from having better and higher page ranking on the search engines.

  1. Who are your competitors?

To know and identify your competitors mean that you are up for the challenge in a competitive world of online content consumption. Knowing who your competitors are is one way to being proactive and strategic enough especially when they want to take you off guard and copy your strategies.

If you are smart enough, however, you can get some of the ideas from your competitors. For instance, you may determine how they manage to have a successful content strategy particularly when it comes to letting the people stay and being engaged in the content they made. It is a matter of who gets the idea first and how you act on the idea. It could be you or your rival.

  1. What can you offer?

Since you already know your target audience and your direct (and even indirect) competitors, the next thing you must consider is what can you offer to your target audience that your competitors may not necessarily copy or imitate. That’s your unique value.

Some of the questions worth pondering are: What kind of content these particular groups of people need to know? What else can you teach them that they still don’t know? What kind of content will you give to them that they may be interested in?

Always remember that there are thousands of digital marketers who write and publish the same content as you do. The only way your content can stand out from the others is to make your contents unique, valuable, informative, relevant, interesting, useful and engaging.

  1. What does your target audience need and want to hear?

If you don’t have any ideas on what kind of content you should be writing for your audience, try being active online. It is necessary to socialize online so that you’d know what the trending topics are and for you to fit into the crowd and to your target audience. When you do, you know what kind of topics that they want to know.

You can get ideas by interacting with the other online writers also, perhaps through forums or any other social networking sites. Grab that idea and make an engaging content out of it for your target audience. The more engaging and interesting your topic will be, the more people will be reading, liking, commenting and sharing your content. In short, an engaging content is a magnet for worthy interactions!

  1. What is the purpose of your content?

Now yo know what to write about, the next thing you must consider is to know what is the purpose of the content. Is it purely for traffic and lead generation? Is your content intended for selling? Is it for entertainment? Will it be informative or educational? Is it intended for the kids or for adults?

It is important to know the purpose of your content so you may easily align the topic with the right audience. You may also identify which category your content belongs to and for you not to be confused.

  1. How often should you publish content?

When you start blogging, it is now your duty to give your target market an interesting content that they might not know yet. You must have a schedule on when to publish since you are tapping on your readers’ expectation. Eventually, your readers will look forward to reading your blog on that specific day. Will you publish one article per week or every other week? Or even every day?

Publishing a new content on a regular basis is also a daunting task. You have to think of a new and interesting ideas. There are instances when you cannot think of anything to write. Just always go back to the basics of why you are  writing in the first place.

  1. How will you distribute your content?

Publishing your content is not enough. You need to let the people know that your website or blog exists. Knowing where to distribute or post your content other than your website is a way to gain more viewers.

Be reminded that in publishing, you must be careful where you are going to post your contents. Not all publishing platforms are created equal. If you want to gain more viewers, you have to post your article on the sites wherein there will be lots of people that may notice and read it. The traffic of your blog also varies on how you should distribute it socially.

Sometimes, we complicate things when, in fact, having a good and winning content strategy is as easy as answering 7 must-asked questions. The secret is in the basics! And the basics that we are talking about are discussed above.

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SEO Guide: How to Do SEO on Your Own

Posted by on March 13, 2015

Can we? Really?

It is a must for every digital marketer to know how important a guaranteed SEO is and what it can do for our website. Without it, it is just impossible for any website to improve its ranking on search engines.

There are digital marketers who want to do SEO on their own, which raises also a lot of questions. Is it possible and legal to do SEO on our own? Is it doable? Are we still going to achieve the desired page ranking for our website if we do SEO ourselves?

Yes, you can!

heise-media-service.de

heise-media-service.de

Despite its inherent risks, doing SEO by yourself is completely doable and it has advantages, too. Well, if you have brilliant strategies on how you can make your website rank above any other websites, then why not?!

Point is, doing the basics of SEO is advantageous enough than not doing them at all. Here are some of the SEO basics that I am talking about.

Create blog posts

Start by creating blog posts, but publishing blog posts doesn’t just mean writing. You write for your readers with the goal of making them informed on the things that they need to know and understand about a certain topic or niche.

Creating a good and engaging blog post is important for your website to rank on the top of Google and other search engines. And when you create a captivating blog posts, you are grabbing the people’s attention. You caught their interest and hopefully, they will explore your website further than the homepage.

There are elements that make a blog post more successful. An interesting headline is one of these elements. Of course, the content itself must be informative. Always be attentive to the things that can grab the online user’s attention. Know the trendy topics and use them as your leverage for engaging people in your blog posts.

Another key to engagement is making your content as simple and comprehensible as possible to the extent that your reader would easily understand what your topic is all about. Remember KISS? Keep it simple and don’t leave your readers confused.

Build a social presence

As a digital marketer, there will always be the need for you to be active socially. You have to know what interest your target audience, so that you will have an idea on how to properly address their levels of engagement while they are on your site. Paying attention to the reader’s needs is always a plus on your side as a digital marketer or as a blogger if you are more comfortable calling yourself as such.

To engage socially, it means interactive by sharing about a new article on the sites wherein the majority of the target consumers can see and relate to it. Interacting also means liking and sharing other interesting articles that people want to read. Don’t hesitate to share other company’s content. After all, the engagement is directed to your site and not on your competitors’. The more interesting the contents you share, the more people will share them.

As much as possible, do not neglect your public’s suggestions or opinions. Try to engage in a conversation when needed. Say thank you to them when they give a good feedback about your brand, staff, product or service. Appreciation can further boost their interest in your company and it what it offers and does.

Attend to the needs of the people as your customers. Politely accepting their bad feedback and trying to improve the part wherein they are not satisfied is also one way of making the people interact more with your site. Create a rapport between you and them as your customers. That’s the bottom-line.

Look for guest blogging opportunities

It is a good opportunity when you try to guest post on different websites or blogs. Publishing your article on their website can escalate your own website’s viewership due to the viewership of that site you intend to submit a guest post or article. Of course, you have to be very careful in choosing the website to post your articles.

When shortlisting sites that allow guest posting, try to look for a website that has high-quality traffic. You also have to make sure that the website you are going to publish your article is related to your topic. There are thousands of related websites that allow article submission. Unfortunately, not all of these sites accumulate the appropriate traffic volume and ranking results.

Monitor your account

It is a must to monitor the viewership of your website or blog. By doing this, you can track the performance of your website traffic and ranking-wise.

There are actually two monitoring tools that you can use. These are Google Analytic and Authority Labs. These tools can help you. Without any of these, it will be difficult for you to know the status of your website.

Specifically, the tool helps in finding out how your visitors locate your website. Google Analytics, for instance, also identifies what keywords are most used by your visitors. As you dig deeper into the demographics of your visitors, you will be able to identify what kinds of people are mostly visiting your site and from where. In simpler terms, the tools will help you to evaluate your website’s traffic flow whether it is gaining more and more visitors or not.

With all the statistics that the tools made available to their users, you may conveniently take note of what needs to be changed or improved in your website or your strategy, in general.

Monitoring plays a big part in improving your website or blog’s ranking on the results pages. That is why you have to be very keen when it comes to the status of your website and the improvements that need to be done.

These are just the SEO basics that you can do on your own. By following the practical tips noted above, there is no reason why your SEO will not be successful. There will always be a caveat though. Doing SEO by yourself is risky. If you have the knowledge or capacity to do it then, you may hire an SEO consulting service. Just make sure that the SEO consultant that you are about to consult is credible enough to do the SEO successfully for you not to regret hiring it.

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Guaranteed SEO: How to Keep Constant High-Quality Traffic on Your Blogs

Posted by on March 5, 2015

Having a guaranteed SEO and making your blog rise to the top rank in the search engine would definitely not be the end of the process of making your blog be known to the people. Keeping and maintaining your blog traffic would also be your duty to gain more readers that would engage in your blog posts.

brainshakers-interactive.com

brainshakers-interactive.com

Leaving your blog without maintaining its traffic is very risky especially when your blog post is already on the top rank on the search engine. You also have to consider thousands of bloggers who would love to have your rank and replacing it with theirs. You definitely would not allow this, would you?

Keeping and maintaining your blog traffic and making sure that the viewership of your blog posts are increasing would be a challenge. It is challenging since you have to consider the other things that readers would engage and must be engaged in while reading your blog. Not just viewing, but staying and reading your blog posts and then, interacting with the posts and other people who have read and interacted with your posts.

As bloggers, by profession or hobby, there are some points to ponder when you want to keep and maintain high-quality traffic on your blogs. And, here are some things you can do to make sure that your blog ranking would surely stay on the top.

Determine other blog topics or posts that are generating traffic constantly

Be mindful that that there are a lot of bloggers who also generates good traffic on their blogs. As a blogger, you also have to be observant on how other bloggers successfully generate and maintain good traffic. When you feel like your blog still needs more improvement, you have to act accordingly. Change the content  angles, for instance, to make your blog more noticeable.

You do not just observe, but you also have to identify and determine other bloggers that are capable of bringing high-quality traffic to your blog. Involve and mention them on your blog post, too. In that way, you are building a relevant support page that target the same search term and internally link to it.

Including quality links on your blog post can help enhance the visibility of your blog. Improving and constantly updating your blog for the better is also one way of maintaining and increasing convert-ready traffic on your blog. With this said, you have to know which blogs can help increase your traffic and which blogs do not offer any help.

Make the most of your marketing’s momentum

With all the efforts that you have been putting on your blog, there will be a time when your blog traffic will suddenly rise. It is best that you have to immediately identify the major source that boosts such traffic so that, you can have the same and better amount of traffic in the future when you need them on your blog.

There is a big possibility that the previous blog posts that you have mentioned in more current posts, for marketing purposes will receive page visits for the second time and most likely be liked and shared again. Don’t feel tired in giving compliments to the other bloggers. Since they will also voluntarily link your blog posts on their blog posts  and vice versa. That is the beauty when you have created a good rapport with other bloggers which also gives you a lot of blogging and rank-increasing opportunities. More about this on the latte part.

Always stay on the reader’s satisfaction

Constantly updating and improving your blog is a key factor here. Informing and making the readers happy and satisfied is your duty as a blogger. People usually depend on the information that you give. When they feel that you, as a blogger can be trusted when it comes to the things that you have already imparted to them, they will come back for more. They will do so for future reference.

Put simply, the more interested people are in your site, the higher the page rank your page will be. That is why satisfying your readers should be your number one priority. It is true they say that you have to write for your readers and not the bots.

Link out to influential people through socially engaging content

There are a lot of influential people out there who are mostly active in blogging that can also help publicized your blog. How? By linking them to your contents, involving them on your topic can attract other bloggers who are also aware of the influence of the blogger or topic you mentioned in your post.

Since most influential people are active in blogging, there are most likely to share your blog on various social media platforms that they have a direct and indirect control of. There is also a big chance that your blog will be seen and shared by the other influential bloggers in their respective social sites. With that, it will help your blog’s visibility in the search engine and any other social channels.

How can you do this more specifically? There are actually a lot of ways on how you can link or mention them on your topic. Influential people often publishes words of wisdom that may fit your topic; you can also quote them as your reference while using their own words. Or, you can also mention them by linking their blog post which discussed something related to your topic.

Network with other blogs

Mentioning and linking influential people or bloggers is not enough, you also have to create and build a good rapport to other bloggers as well. Put simply, involve other bloggers in your posts. Always remember that showing a good attitude and gratitude to other bloggers reflects your personality as an individual blogger. Starting and building a good conversation and sharing insights to the other bloggers will be an advantage on your part.

The question now is how you can effectively network with other bloggers? You can build a good connection with commenting or leaving a good remark on the comment section or even in their personal emails. Giving those compliments on how they are keeping up the good work, on how informative the contents are and how they can let the readers engaged with their topic work well in the blogosphere.

These simple acts encourage other bloggers to make their own work better than the previous one. With that, they will have a good reason to visit and explore your blog and more likely to share your blog posts on their site or any other social sites.

To make sense of it all, guaranteed SEO in this context refers to gaining, keeping and increasing high-quality traffic on your blog. Traffic come and go, but convert-ready traffic is sure hard to come by. Above are some of the strategies that bloggers like you may implement to secure their post in the top of the results pages.

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6 Reasons Why We Need to Include SEO Consulting Services in Our Business Strategies

Posted by on February 26, 2015

Aside from making our business grow and gaining profit from it, making it known to the people is also one of our main goals. Firms have their own strategies, processes and strategies on how to build awareness for their products and services. However, other businesses seek SEO consulting services so that their business would be at the top of even the leading firms in their respective industries.

seoconsultingexpert.com

seoconsultingexpert.com

As a business owner and marketer, you may think of various strategies. There might be other people in your company who may have other ideas. However, implementing an SEO strategy will definitely help you with your goals especially if you are just planning to launch your website or integrate corporate blog to your current site.

When hiring an SEO provider, the earlier the better. These consultants will give and help in managing your website as well as making your site placed on the top rank in the search engine. Now, here are some of the core services that any consultant can offer.

SEO consultants review the content structure

Before launching your website, an SEO consultant will review and make sure that the planned contents of your site is engaging enough for the people to read and stay longer on the site and its pages. They will not let you launch your site when you are still not sure about what the content of the page will be about and more so, of the quality of the contents of each page.

SEO consultants will make sure that everything is written clearly and coherent enough for the people to grasp what the company wants to impart to them.

In terms of the content structure, the SEO consultants will make sure that the structure itself is reader-friendly. The contents should be easy to read from the standpoint of the visitors.

SEO consultants develop an engaging content

One of the duties of an SEO consultant is to create and develop engaging and informative contents for your website. They have to know and understand what your company is about for them to write contents that people will love to know about.

Creating highly-engaging contents for your business may be a difficult task for you. Even when you know your product offerings by heart and yet you don’t know the right words to say, you will still struggle. But when you consider hiring an SEO professional, he or she will make the work easier for you and your company.

SEO consultants know just how to grab the attention of the users with the right headlines, for instance, making the people read and dwell on the site. So, why don’t you just let the creative do their job of making great contents for your site?

SEO consultants manage online business development campaigns

SEO consultants don’t just engage your target users, they will also make sure that your website will be one of the top rank searches in the search engine. They will strategize to establish your brand online. For instance, they will put advertisements on other websites through the use of specific tools. Yes, these consultants are knowledgeable of the advanced SEO tools.

Without any online campaigns, for instance, it is categorically impossible to introduce your brand, products, services or even your website to the online consumers. Everyone seems to be connected to the Internet nowadays, and technologies make it easier for us – online marketers – to put our brand where the most number of people can see it.

SEO consultants ensure strong keyword research

Having a strong keyword structure is an advantage because people will easily find your website. The stronger and less competitive your keywords are, the more people will visit your site, clicking and reading the contents of your site. This is particularly true when the keyword fits on what exactly they are looking for.

Strong keywords can also help your website be rank higher, if not highest, on the results pages. That is, if you are using keywords that people usually use when searching with which SEO experts can also help you with. Again, they are using updated tools in finding business-relevant keywords.

SEO consultants specialize in specific markets and geographies

Have you heard of local SEO? Some of these consultants are also experts in specific markets or geographies. This is critical for companies that provide services to the locals such as dental offices, plumbing providers, carpet cleaning services, hair salons, etc. These are the companies that cater to the need of their immediate consumers.

These consumers are buying or engaging in your business. You have to know what specific target market you want to advertise or sell your products to. Of course, you need to know who among these people are into your products too to better provide them with the right products and better serve them.

When you know who and where you want to sell your products, it is easier for you to circulate and expand your businesses, right?

Finally, SEO consultants are trained and experienced

Not all SEO companies can be trusted. If you have issues trusting your company to just any consulting services, you are not alone. Perhaps, you are afraid of being scammed and your business and reputation might be at risk.

With this, you really need to find well-trained, highly-skilled and well-experienced SEO providers. Make sure that the consultant(s) that you are hiring have the skills that qualified as a professional SEO consultant. They will not be able to work as SEO consultants when they don’t have enough knowledge of how they can help businesses grow regardless of what the industry the business belongs to.

Find those consultants who are mindful when it comes to working with just any company. These people make sure that their performances are outstanding so as to achieve the SEO goals that they have helped creating in the first place.

There are many ways by which SEO consultants may help you in growing your business. If you will notice it, a consulting service can be an entire SEO team who will help you from the ground up. Nevertheless, your job is finding a service provider that is proficient and professional.

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4 Reasons Why SEO is the Best Partner in Business

Posted by on February 20, 2015

In the world of business, most, if not all, must be perfect. However, situations that can affect and hinder business improvements are inevitable. Without any good strategy to boost your sales, your business might fail. It is a breakthrough for a company to have a guaranteed SEO that helps improve business growth. Yet there are still a lot of businesses who have doubts about integrating search engine optimization (or simply SEO) in their business. Perhaps, they still don’t understand how SEO works when it comes to helping and boosting their sales.

You might ask, what SEO is really and in what way it can help my business? Well, for one reason, SEO promotes your business to the people. That is why, people who are into business needs it. Here are the reasons why every business people must have SEO on their side.

SEO builds brand awareness

You should always put in mind that not all businesses are known to the people. And your business might be one of those that are not that known to them. The lack of knowledge that your company exists is one of the reasons why your business might go down. Letting the people know what your company or business is all about is one way to promote or publicize your products. With that, it will boost your sales in the process.

SEO makes your business visible to the people. It lets the people know that your company exists. Yes. SEO tries to put your business on the top rank in the search engine. The higher the rank is, the more visible your company gets. People get to see it whenever they search something that is related to your business. Through it, more and more people will recognize and learn what your company is all about.

When people noticed that more people go to the page where your business is, the more intrigued they are and tries to go to your business page as well. With that, you may guarantee that your leads and conversions will go up since more and more people are now aware of your company’s products and services.

SEO improves business credibility

When one learns that many people recognizes and likes your company just by viewing and reading your company profile and what is it all about, he or she might like your company as well. The mob influence is there. And one way to influence other people to try your business or products is through their reviews. Reading and giving reviews or feedbacks and comments are one way to know whether your customers appreciate and are satisfied with your services or not.

A good review from a client adds an impact to the people who want and are still planning to try your offerings. Just like how visible your company is, the better and satisfying reviews you get from the customers, the more people would want to associate themselves with your company or brand.

Just be careful of the people who have a negative review since it also affects the credibility of your company. Make sure that you attend to them diligently. The tendency of having a negative comment is that people may have doubts in trying your services and that can really affect the sales of the company. If you don’t want that to happen, you can always choose to approve or disapprove their reviews before posting it to your page. In that way, you can minimize the negative reviews from the clients.

SEO encourages other entities to do business with you

There are investors who scout for people who are also into a business. Sometimes, they search for people through the web. Taking good care of your business page keeps you in the top rank of the search engine, making it easier for investors to find you and learn what your core business is. When your business page makes a good impression to the investors, they will definitely want to invest in your company.

Investors can be critical in choosing which company to have business with. They look into the popularity of your company or products. They also look at the reviews from your business page whether you have volumes of happy and satisfied customers. Investors also try to assess whether your company is worthy enough for their investments. That is why, making use of the SEO is important when you want to attract investors.

When you have a good strategy on how to attract more and more investors, and with the help and the use of SEO, your business will surely be on top than any other businesses. Just make sure that your rank on the search engine is sustainable despite the ongoing SEO efforts of other companies that are also looking for investors to invest in their companies.

SEO helps business growth

SEO plays a big part in the business growth. It gives a big impact to your company and to the people who are also interested to be part of your company. Finding you company in the web gives them an easier access and more transparent way of knowing your company.

When you make your customers satisfied with your products and services, they usually tend to share your business with their families and friends. This is word of mouth. When they do, these people will try your products as well, expecting to experience the same thing that a happy customer experienced. And the cycle goes on as other happy customers share the experience with others, increasing sales in the process.

There are actually a lot of ways on how to make your business be known to the people. If possible, you will try  every single way on how to make your business be on the top from other businesses, right? SEO is just one way of growing your business. Nonetheless, this can be the most important thing for your business and what your business might actually need. Staying on top of the search engine has its many benefits, business-wise. Indeed!

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4 Things Every Blogger Must Know

Posted by on February 13, 2015

The number one rule, when you are into blogging, is to know that the web is a battle place. A place where every blogger is in a competitive mode, competing on which blog wins the heart of the reader and which blog gain more shares and likes. Even SEO Cebu or Manila competes to gain more readers and make their blogs at the top rank of the search engine.

blogging-tips-300x225

A tough one, isn’t it?  It is daunting to compete with other bloggers who rank on the top. Perhaps not, when you just understand and know how successful bloggers did the work. It doesn’t need to be that complicated when you try and apply their techniques on how they attract readers and win their hearts.

Topics/headlines

Admit it! When you don’t like the topic, or you don’t like the title of the topic, you would skip it. You don’t want to read it. Who would want to read an article when the headline is not even that engaging? Headlines play a great role in your blog. It catches the reader’s attention. It grabs their interest. Because when they read an interesting headline and got hooked up, they will stay on your blog a little longer.

Don’t kill a good headline by having a long and wordy title because when you do, expect to have fewer readers. There are limitations in composing a good headline. The ideal length of the headlines is only 6 words. But, there are times when 6 words won’t be enough for the headline. You can have up to 65 characters as the maximum before the search engine truncates your blog post’s title.

Another way to attract the reader’s attention is to add numbers or a negative word to your title. With that, the reader will be intrigued by your article. The more intrigued they are, the more they want to stay and read your posts.

Remember, it is just only the headline.  There are still a lot of things to consider if you want your blog to gain more readers.

Contents

The content of your article is the meat of your blog posts. Without it, there is no point of having and making one. Of course, there will always be contents for the people to read. This is where the challenge takes place. You already got the reader’s attention through your headlines, the challenge for you is to make the readers stay and read the whole article.

You already have an engaging topic. And now, you have to make sure that your content will also be as interesting and engaging as your headlines. Writing the content for your blog is always critical. It needs attention so as not to make the readers feel dismayed.

Good blog content is when people can relate to what you are trying to impart through your article. Readers would want to feel the connection between you as an author or a blogger and them. Of course, one way to know what readers want to read is to know what topics that are now trending, the talk of the town (including the social media) or the ins and outs of daily living. And that what makes your blog more interesting when everybody wants to talk about it.

And, don’t ever forget the grammar, the punctuations and the spelling of your words. Having a bad grammar, misplaced punctuations and wrong spellings can turn your readers off. It doesn’t look good on your blog, and it is a must of every blogger to check each word to make sure it is properly used.

If you are not comfortable with self-editing, you can use online editing sites. There will be suggestions on how to make the sentence more understandable to the readers. With that, it will help minimize the grammar errors in your articles.

Share

Publishing your articles on your blog is not just enough. One way to make your blog post noticeable is to share. Because readers won’t make an effort to find and read your blog posts if you don’t share it with your friends or other social networking sites. Sharing is one way to make your blog post be seen and read. Don’t have Twitter accounts, Facebook, Instagram, Tumbler, and other social networking sites? Now is the time you make one.

Sharing your blog posts on the social media sites would be a great help to increase the viewership of your blog. In that way, many people will be intrigued what your post is all about since many would like, share, and tweet your posts. Just be careful about which and what sites you will be posting your blog since there are sites that are not that as noticeable as the other leading sites.

The beauty of sharing your post on the social media is that when you share, there are people who love your post will also share it with their social media accounts. And through that, more and more people will take notice and read your blog.  That is one way to make your blog post rank on the top. The more views, likes, tweets, and shares you have, the more your blog will be placed in the top rank of the search engine.

How do you like it? Great isn’t it? That is why every blogger must share their post on social media to gain more readers.

Update

Constant update on your posts also plays a big role on your blog. Updating may give you more reviews from the bloggers or readers. When you update your posts, people would want to interact with you as the author. Most bloggers or other people who just read your articles may want to comment and share their thoughts regarding the topic. When you interact with them, more and more readers would also love to join the conversations that you have.

A constant update on your blog posts means you are an active blogger. And, that is one way to gain more readers to read your posts. When you do the updates, you might want to tag something from the other sites that can be related to your topic for better and wider information that you can give to your readers.

None of these things should be treated more important than the other, all of them are. In the world where the social media consume much of the time of the people, it is important to share and update. Nonetheless, this might not be possible without truly engaging and interesting article.

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Tips to Boost Your Content Marketing Strategy

Posted by on August 26, 2014

Wondering if you can produce more content to increase your site’s performance but have been missing a lot because of too much information? You may even have been jammed by a lot of things online and can’t decide how to simply put the marketing strategy. Well, just like any other SEO company that is aiming for the same goal as you, here are some tips on how to boost your content marketing strategy and make those write ups shareable online.

Know your audience

Take time to research the demographics of the different social media marketing platforms you will be using to share. Continue to be updated on what your audience interests are, what they are doing and what their needs and wants are. By this, it would be easier for you to create the information you want to give because you now have the idea of what your audience’s continuing needs and interests are.

 

Keep content relevant

Check also what your customers are sharing on social media. By this, you can base your content on what you have extracted from those social media sharing. You can also keep track on what contents to write and to share. Making your content unique is also one factor to make your content strategy even more effective and worthy to be read and shared because it contains your audience’s interests.

Constant self-reference is a no-no

Direct your message to your readers to stimulate engagement. Make it more personalized by using the word “you.” In this way, your posts will directly address the interest of your community.  As much as possible, make it to a point that what you have as contents will illustrate the benefits your business has to offer and not just something that tells them what you are and what you do.  As social scientist Dan Zarella says, “Stop talking about yourself.” Instead, “start talking as yourself.”

 

Share what works

Content sharing becomes plausibly effective if you know which works or not. And by this, it would mean creating collaterals that are effective and efficient. Consider also your own time schedule and talents. There are different formats wherein you can communicate your message. Some examples are writing short-form articles, infographics, photographs, short product demos or instructional videos, etc. Choose which format is more comfortable for you which will not only reveal what your business is like, but also on how creative you can get in relaying a message to your readers.

Curate

In content sharing, curating can be a necessary way in order to create relevant and shareable articles. It may sound like a lot of work because curating would need a human being to find and read and qualify digital content that is relevant to your readers. There are advantages on why curating is also a good move for a business. It is because in sharing content from others, your audience will look to you as a reliable source for information on a specific topic. Moreover, it would benefit you on broadening the conversation with others within your industry from being a third-party content sharer.

Write headlines

And not just any headline, but unequivocally humane headlines. There is nothing more notable and read-worthy than a very humane content title. By this, it would mean making topics that are interesting for humans to read like lifestyle, food, home, news, business or technology and relationships, the least. These are primarily categorized as highly shared topics because they tend to be very ‘human’ by nature.

Topics that discuss ‘what we eat’ or ‘how we live’ make up a huge portion of what we share online. And that is a challenge for content marketers to begin directing headlines in that direction.

Measure emotional value 

Emotions are what best triggers a human’s interest. Contents that contain such emotion-driven words or images prompt your readers and may allow them to share these to their friends which can be of good use or to let them share the same emotion inflicted upon them. More so, measuring the emotional value of your contents would help you know which and what kind of contents you should focus on and write about.

Content can be properly viewed

Contents, in this case, should be properly viewed in such a way that it can be accessed across different platforms and devices. Most web traffic is now coming from mobile devices, but sometimes—if not all—content does not look good or convert well for mobile visitors. Hence, it should be noted that your website content should be optimized for smartphone and tablet devices, so that readers can effectively consume the content.

Responsive design is one solution to this kind of problem. With regard to website ranking in search results, it is important to take this into consideration because Google is now including this standard for mobile user experiences. So if your site is not providing users with a great cross-platform experience, you may be putting your site at risk of losing Google ranking as well as prospective customers.

Make navigation easy

Users should be able to easily navigate around your website and quickly find what they are looking for. Navigation is one key feature a website could probably make or break its statistics. It enables the readers scan through your website, read from left to right, top to bottom and see what they can benefit from your website content presentation. With just a few clicks, probably made the experience worthwhile for the readers, which means, sales.

Tell a story 

Telling a story may be as easy as 1, 2, 3 but doing so would mean making it interesting. You can present your product by making a brief story of how customers would solve an on going problem with your product by doing it in a creative way.

Provide product reviews

Customers would love to read legit product reviews especially when they are looking out for more details on how they could benefit from your products or services. Provide a platform that makes it easy for visitors to access product reviews and comparisons.

You should be trustworthy 

Your site visitors would want to know that you are a trusted business. By this, it would also mean a lot for your readers if they see customer testimonials on your site that would speak highly about your product and services.

Quality over quantity

This is pretty much explainable. Although sometimes, contents are just being disposed with no further research and are written without pure depth and for content’s sake, which is pretty much a flawed approach. More pages or copy does not equate more traffic, engagement or sales. What’s important is your content delivers value (whether informative or pure entertainment) to your consumers, and therefore your brand.

 

Brand your content 

Your contents should say a lot about you, even if it only means having an infographic or an image or a video that is being shared. Make it to a point that your content associates and at the same time, complements your business’ brand. And with that, it would not only mean having being remembered, but also, allowing your readers, consumers and your audience that it is you they are reading, sharing and talking about.

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How Barnacle SEO Works for Smal Businesses

Posted by on August 15, 2014

Let me start by saying whether you are doing SEO in Manila or Cebu, the web is a jungle! The Internet aims to level the playing field in terms of promoting the brand and building a customer list. At times, you’d think that it is not made for small businesses no matter how much it tried to treat all natures, scopes and sizes of businesses equally.

Small business owners usually find difficulties navigating their way to the top, at least online, as they compete with attention. These businesses typically work with a very limited budget. Gaining real traction in both organic and paid results can be daunting. Unlike those giants which seemed to dominate the search engine results pages (SERPs).

If you are a small business owner, what will you do? Don’t lose hope. Ever heard of barnacle SEO? Well, the idea behind such is easy to understand. Let’s take a look at what barnacle SEO is and what it can do to your business.

What is barnacle SEO

Barnacle SEO is not in its infancy. Will Scott coined the term in 2008 to replace a somewhat derogatory term ‘parasite SEO.’ Fundamentally, the concept relies with digital landscape reality wherein larger websites can rank high and obtain traffic while smaller sites often lag behind, getting lost on the sea of results.

Barnacle SEO, while most websites define it as a process, for yours truly, it is an opportunity to attach the smaller website to a larger website. We refer to Yelp, Better Business Bureau, Angie’s List, Yellow Pages, Google+, Trip Advisor, etc. as larger websites. Smaller websites can use these sites as a necessary vehicle so they get noticed and included in the top spots of SERPs.

If someone will search for ‘SEO packages in Cebu,’ an independent site may not necessarily appear in the first page. However, a listing in Yellow Pages may make it on the first page. The independent site attaches itself to a large site thus improving the odds of being found.

Why become a barnacle

Barnacle SEO is mostly applicable to small businesses operating locally. It involves profile or business page optimization on well-trusted and high-ranking sites. This means small business owners like you just need a website – your own website – to make the strategy work for you. There is thereby the strategic fit with your limited digital marketing budget.

Barnacle SEO must be a staple of your local campaign. According to Search Engine Land, Google Hummingbird seemed to favor Yelp and other business directories. In another study, Yelp is a prominent result among mobile search queries wherein 37.3% of clicks go to the profile page in Yelp while 51.8% go to Yelp profile and category.

Sites like Yelp builds brand equity. The sites are well-known and oftentimes, only real businesses are listed on them. They also provide better answers. Consider this, users are looking for information about your business and these might be buried deep into the site (i.e. the Contact Us page). Unlike content listings that straightforwardly include operating hours, menus, amenities, etc.

Perhaps, this is also the reason Google ranks these sites high on SERPs as they provide better answers to queries. Business listings and directories are the big ships online, so you should barnacle on them.

How to become a barnacle

Before you can become a successful barnacle, you must know which sites you should be attaching yourself to. As you may know by now, not all sites are created equal and so are the larger sites. Some sites rank higher in specific industries.

Find the most applicable sites to attach yourself to. Start by doing a keyword search. Choose those sites with the most consistent results. Attach your site to these sites. Prioritize those sites that appear higher on SERPs when you search for a particular keyword.

Next, create a business profile on your chosen sites. Claim the profile as if it is the only business on your category or niche. Treat the profiles as an extension of your business. Rule of thumb: make sure that the information on all your profiles is accurate and consistent specifically the contact details. This is critical since a slight difference in the business address, for instance, can confuse Google and other search engines.

Take the time to upload images especially your company logo and others that show off the business like maps, galleries or menus. Some sites allow customization of the profile page. Make your profile appear like your own website. Think about visual branding. These are the major conversion points for your prospects.

Optimizing your profile to maximize the results is necessary. First, you need to submit your information in Google Places. A brief yet compelling description of the business must be apparent including a list of your product and service offerings. Include the basic info and the links to your website. Make sure that the links are working. Test them.

When creating business description copies, the SEO world is divided whether to optimize the description including keywords or not. Basically, small business opts for barnacle SEO because it cannot pay for high-competitive keywords. You may put your primary keywords on the description without being too blatant about it. Simply, integrate the keywords as organic as possible.

Majority of the sites welcome customer feedback. Encourage your customers to provide reviews and testimonials on the site. The review profile leverages your online presence and visibility especially on the results pages.

Barnacle SEO is processual which means results are not immediate. It will take a few weeks or even months before you can observe changes. However, the results are always worth the time, effort and (minimal) money that you have invested in it. Getting noticed may be hard at first. Barnacle SEO presents itself as a high-ROI strategy for small business. Leveling a playing field indeed!

To become a barnacle or not? This is the most pressing issue here. Anyhow, creating with the help of web companies in the Philippines is easier. Your concern should be providing real answers to your prospects when ranking high on search engines is difficult at the moment.

Caveat: There are SEO consultancy firms that can help you decide whether barnacle SEO is appropriate for your business or not. These firms can also provide you with options of strategies so your rank higher on SERPs on the price specifically created for small businesses.

Sources: Search Engine Journal | Search Engine Land | Moz

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SEO On Blogs: Ten Secrets To Blog Content Optimization

Posted by on March 17, 2014

Search engines like Google love fresh and new content. As they aim to give their users the most relevant and latest results, their crawlers are always on a lookout for new pages on the web to discover and include in their indices.

How To Optimize Blog Content

Contents on a blog attract not just user traffic but those of the search engine spiders as well. Learn the secrets to optimizing your entries. Here are ten tricks to show you how.

1.       It’s all about quality, relevance and uniqueness. Keep them original. Pick trending topics in your industry and breaking news within your niche and you are guaranteed to reach SEO rankings in no time. Make sure that the knowledge you impart is useful and timely. Aim for write-ups that answer common questions or solve people’s problems. Avoid spinning articles for the purpose of quantity.

2.       Maximize snippets. Snippets are excerpts that describe your entire article. These brief descriptions are visible on the SERP. The more compelling and attention-grabbing they are, the higher the chance that visitors will click on the link, arrive at your site, and read the full entry.

3.       Use eye-catching titles. Your title is the first thing that grabs the users’ attention. Make it descriptive so that your audience need not second guess what the post is all about. Avoid over-optimization and inserting awkward words just for boost SEO score.

4.       Apply proper keyword placement and variation. The trick is positioning your key terms near your images to emphasize its importance. Employ varied anchor texts for maximum outcome.

5.       Keep the length standard. Ideal number of words range from 400 to 600. Make them concise and spot on.

6.       Integrate various media types on your posts. Do not be limited with just text. Upload original photos. Create video tutorials. Insert images, videos, infographic and podcasts to impress an interactive content.

7.       Take notice of timing and frequency. The secret lies on posting regularly – 3 to 4 times per week and timing them in where majority of your readers are online. As you do this, the opportunity to get your write-up shared tends to go a little higher too.

8.       Allow reverse guest posting. Coordinate with influential bloggers in your field and invite them to write something for your blog. The variety of tone on your posts not only charms new readers but it also increases your credibility as a good resource.

9.       Be mindful of errors. This pertains to wrong spelling, punctuation, capitalization and grammar. Keep your content error-free.

10.   Use categories and tags. A tag makes it easier for your visitors and search engines to find a specific topic of interest. Hence, do not forget to include this at the end of each post.

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SEO On Blogs: Five (5) Basic Tips On Blog Search Engine Optimization

Posted by on March 11, 2014

Blogging is one of the best methods to improve SEO performance. As each blog post becomes a new page, it then provides fresher and newer content on the website which is exactly what Google wants. Integrating a weblog then is a marketing technique that most businesses apply on their sites.

How To Optimize Your Blog For Search Engines

Optimize your pages to improve SEO ranking. Here is a quick guide to show you how.

1.       Keywords. Choosing your keyword set is one of the critical keys to make the optimization work. The terms must be targeted and niche-related, diverse, placed strategically in the content, and fully applied on the most important elements of a blog:

  • Blog title and description
  • Meta data – meta title and description
  • Content – post title, headlines, sub-headlines, headers, sections, introductory sentence, concluding paragraph all with varied anchor texts
  • Images via alt tags
  • Permalink URLs

2.       On-page. These factors are equally important to send favorable signals to the search engine bots.

  • Theme. This comprises of having a neat design that has easy and smooth navigational structure and clean CSS and HTML codes.
  • Loading Speed. The quick speed in which the page loads usually equates to good user experience. Hence, install plugins that will output optimal results.
  • Sitemap. A sitemap is a full map of all your posts, pages and archives. Generating one regularly and submitting it to Google helps the spiders to index your posts better.

3.       Links. This pertains to both internal and external links.

  • Internal. There shouldn’t be any broken link anywhere on the website.
  • External or Inbound. Increased traffic is one of the benefits of SEO and one way to improve the number of visitors coming to your weblog is through building relevant baclinks in a natural way.

 4.       Social Media. Google is looking to social media mentions as an indicator of an article’s authority and relevance. Thus, having profiles in Facebook, Twitter, Youtube, Pinterest and other major social networking sites plays a huge role in getting your content spread out over the web. Adding share buttons at the end of each post makes a big difference as well.

 5.       Mobile-friendly. In today’s age where almost everyone is on mobile, it has become a necessity to ensure that your articles are accessible on smartphones and tablets too. It is then advised to either create a mobile-version of your entire site, blog included, or go for responsive web design.

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