“Even the best SEOs are not magicians. They can’t simply place a site at the top of the engines when there are hundreds of thousands (if not millions) of others that offer basically the same thing and provide basically the same information. If they could, you’d see a whole lot more millionaire SEOs” – Jill Whalen
No matter how appealing your website is, it would not go far if no one can find it online. When you are aiming to make your business big on the online world, then sooner or later you would encounter Search Engine Optimization (SEO). It is a crucial factor in generating high-quality traffic for your website to rank on the search engine. Even a competitive business such as the SEO Company takes this strategy seriously. That simply means, having a capable team is one crucial factor in generating and achieving high-quality traffic.
Finding the right person that specializes in different areas may be a bit challenging, especially if you do not have that expertise. However, building a team is essential if you want to succeed in your business. When selecting a member, here’s some components you need to consider to have a competent SEO team.
Component #1: SEO Manager/Director
SEO Manager is the head of the team and manages everyone else. Their job is to be concerned with the “bigger picture” they would face later on. Especially when dealing with strategies and tactics to use, an SEO manager should be able to determine what and what not to do when it comes to those matters. Additionally, a manager should understand the capabilities of his/her teammates. In that way, it would be easier for them to delegate the tasks based on their field of expertise, and of course,
Component #2: The Content Creator(s)
Content is King. That just means, your content is crucial when it comes to generating organic search traffic. It is the job a content creator to come up with a compelling content for their target audience.They make sure to create a relevant topic, where people would get interested and engage on your site. Also, they ensure that they write contents where their target audience can relate to. When a website does not have any content, then there is no reason for the people to be interested in your site. Although it may take a lot of time, optimizing your content will eventually pay off.
Component #3: Designers
Keep in mind that people prefer visuals over text. That is why designers in a SEO strategy also play a big role in generating high-quality traffic. They are the ones who create custom images of all of your content. They make sure that the content would be associated with images that are relevant to the topic. Also, the SEO manager must ensure that the content creators and designers are on the same track. Otherwise, it would end up not the way you expected it.
Component #4: PR and Link Builders
Although there may be some distinctions between PR and Link Builders, both aims to reach out to other people in the industry. They are most likely to look for other business and develop relationships that will be mutually beneficial. In SEO, PR has a broader term that surrounds within modern link building. There are even times when the connection between the two could be used for other opportunities beyond gaining a simple link. Most SEOs who specialize in link building are also expanding their niche and skill set that includes PR skills.
Component #5: Technical Experts
The content on your website is a crucial factor when it comes to getting high-quality traffic. However, SEO specialist should not mainly focus on creating content to the extent where the technical side of SEO is ignored. Keep in mind that the technical side is the foundation of all the other parts of SEO. Without it, your team might experience difficulties along the way. People who specialise on the technical part are called the SEO analyst. Their job is to analyze and understand the site architecture and can detect flaws. Also, they handle another technical aspect as checking the load time optimization, split testing, internal linking optimization, implementing rich snippets and “rel” tags and keyword optimization in content (if need)
Component #6: Developers
This is where the user’s experience is involved. A great user’s experience depends on how great your website’s developer is. That means the developers are responsible for optimizing and modifying your site – its feature and usability of a website. It does not matter whether the manager plans to hire a full-time or a freelancer, the developer must be skillful enough to make a user-friendly site.
Component #7: Account Manager
There are just times that the job of an SEO manager can get overwhelming. When the manager gets too much workload, this is when the account manager takes place. Their job is to assign a new set of responsibilities to a member of the SEO team. The account manager will also be the one who handles the most basic client communication post-sale and generates reports of their work and its results. When the SEO manager is busy, the account manager will be the one who will answer the client’s inquiries.
Component #8: Email And Social Media Marketers
When it comes to getting a high-quality traffic, you must consider email and social media marketing. It does not just increase your website’s traffic, but it also gives your business the return on investment (ROI). Depending on your team, email and social media can perform differently. However, to achieve a better output, both should have some input into the content marketing strategy since it will be promoted and used in other ways.
Component #9: Conversion Rate Optimizers
An SEO manager can decide whether to have a conversion rate optimizers on his team or not since it is just an optional role. However, if you aim to achieve a desirable outcome, then having them on your team can be a good option. They are responsible for their SEO work to clients or upper management. They also care about the results of your actual rankings: traffic, profit, revenue, and to a lesser extent.