All posts tagged digital marketing

Getting SEO Right From the Start

Posted by on March 24, 2017

“Good SEO is paying atention to all the details that most bloggers ignore. From using the Yoast plugin, to writing for people, to creating thorough resources linking out to trusted sites and linking into evergreen, relevant content, do what others refuse to do to rank for semi-competitive and even competitive keywords. Spend an extra 1-3 hours to publish and SEO – optimized post. The returns from a targeted traffic, community and brand-building perspective are astounding.” – Ryan Biddulph


Every business, regardless of the size, aims to establish their brand name through the Google search engine. That means, penetrating the online industry is a step closer to successful marketing. However, if you’re aiming to get a high-quality traffic on your website, then understanding the importance of a good Search Engine Optimization (SEO) must be considered. Even a competitive business such as the SEO company are continuously striving to excel in the online world.

 
Following a good SEO can create a significant impact on how search engines rank websites. When done well, it can improve your site’s visibility in the search engine result pages. However, SEO nowadays can be a little bit tricky especially when it evolves every time. But to get you started, below are some list of questions on how to do SEO from the outset.

1. Will paying more and choosing a bigger agency to get me more ROI on SEO?

Yes. In fact, when you increased your investment then it generally comes with an increase in hours spent on your campaign. Whether you are up for producing content, doing an outreach program, or even building and leveraging assets, the hours you spent for these activities vary. In business, marketers should be upfront with their clients, telling you cannot work with them when their level of investment is not enough to compete in their market.

2. How do I decide whether SEO or PPC is better for me?

Doing both Search Engine Optimization (SEO) and Pay-Per-Click (PPC) can be an advantage to your business. However, not all businesses can do both considering the budget. That is why marketers should understand each strategy. When it comes to generating the best Return On Investment (ROI) in the long term, then do the SEO. It is also going to deliver the lowest cost per acquisition. On the other hand, PPC is going to generate immediate results (most of the time). According to Andrew Raso, a Co-Founder of Online Marketing Gurus, he would recommend choosing SEO over PPC if you have investment for a minimum of 12 months.

3. If they rank for “SEO company my city,” does that mean they’re good at what they do?

Not necessary. Achieving a rank may not be difficult since the city-related terms are not that competitive. But just because they rank for a non-competitive term, that does not mean they can compete in the ranking with very competitive industries. Also, some businesses tend to manipulate the Google’s search engine for their website to rank. However, once the Google update is released, their site will not have longer rank.

4. Google discourages ranking guarantees. What should I expect instead from my SEO vendor?

The moment you start an SEO campaign, you need to have an outline of what exactly you will be doing for the investment every month, and ensure that you will deliver these promises to your target clients. Sometimes, there are SEO vendors who don’t show the work they are completing. Perhaps, it is either substandard or because they are trying to hide something from their clients. Markters should show their customers everything that you do – from the links and to the content that you produce. It is also a plus factor when you explain to them the process.

5. What would be a good length of time before I start expecting results from my SEO campaign?

It depends on the industry and client. Whether the client previously had SEO work done on their website or the client is doing other marketing works, or even whether their website has to be been penalized, these factors can significantly affect the results that you had expected. In SEO, the usual time allowed when generating transaction is within 4-6 months of starting a campaign. But then again, that depends on how fast and efficient you are when it comes to SEO strategies.

6. I don’t know how to choose from one of their packages. What should I do?

When you want to be successful with SEO, then marketers should build every strategy from the ground up and should be tailored to a particular campaign. Moreover, marketers should also have a scope of work that should be complete for that particular investment level for each month. When transacting business with your clients, explain to them how much you need to spend each month. It is for them to be aware of the business they are into.

7. Should I help them with keyword research?

That depends on how complex your industry is. For some companies, before they process with the campaign, they usually spend an ample amount of time understanding the scope of the client’s business. They make sure that they can talk with the client to obtain their approval. However, it is not necessary that clients do keyword research for the company. Keep in mind that SEO companies have plenty of tools available for them to use with the campaign.

8. My site has millions of pages. How many should I get them to optimize?

Most SEO experts would recommend targeting the most relevant pages with terms that your clients want to rank since this will help boost your site quickly. Also, when you have a team that is capable enough, then you can write a script that can pull a list of best practices for title tags, meta descriptions, etc. for your client’s website. However, if you are going to create compelling content, then you must do it manually, and it cannot be scripted. This is to ensure that your target audience will get interested on your website.

Final thoughts:

When it comes to business, there are times that the strategies used by the other companies are not applicable to yours. That means you should create your strategy that would fit your website’s needs. With that, you can ensure a growth on your website.

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9 Components of an Effective SEO Team

Posted by on March 17, 2017

“Even the best SEOs are not magicians. They can’t simply place a site at the top of the engines when there are hundreds of thousands (if not millions) of others that offer basically the same thing and provide basically the same information. If they could, you’d see a whole lot more millionaire SEOs” – Jill Whalen

No matter how appealing your website is, it would not go far if no one can find it online. When you are aiming to make your business big on the online world, then sooner or later you would encounter Search Engine Optimization (SEO). It is a crucial factor in generating high-quality traffic for your website to rank on the search engine. Even a competitive business such as the SEO Company takes this strategy seriously. That simply means, having a capable team is one crucial factor in generating and achieving high-quality traffic.

Finding the right person that specializes in different areas may be a bit challenging, especially if you do not have that expertise. However, building a team is essential if you want to succeed in your business. When selecting a member, here’s some components you need to consider to have a competent SEO team.

Component #1: SEO Manager/Director

SEO Manager is the head of the team and manages everyone else. Their job is to be concerned with the “bigger picture” they would face later on. Especially when dealing with strategies and tactics to use, an SEO manager should be able to determine what and what not to do when it comes to those matters. Additionally, a manager should understand the capabilities of his/her teammates. In that way, it would be easier for them to delegate the tasks based on their field of expertise, and of course,

Component #2: The Content Creator(s)

Content is King. That just means, your content is crucial when it comes to generating organic search traffic. It is the job a content creator to come up with a compelling content for their target audience.They make sure to create a relevant topic, where people would get interested and engage on your site. Also, they ensure that they write contents where their target audience can relate to. When a website does not have any content, then there is no reason for the people to be interested in your site. Although it may take a lot of time, optimizing your content will eventually pay off.

Component #3: Designers

Keep in mind that people prefer visuals over text. That is why designers in a SEO strategy also play a big role in generating high-quality traffic. They are the ones who create custom images of all of your content. They make sure that the content would be associated with images that are relevant to the topic. Also, the SEO manager must ensure that the content creators and designers are on the same track. Otherwise, it would end up not the way you expected it.

Component #4: PR and Link Builders

Although there may be some distinctions between PR and Link Builders, both aims to reach out to other people in the industry. They are most likely to look for other business and develop relationships that will be mutually beneficial. In SEO, PR has a broader term that surrounds within modern link building. There are even times when the connection between the two could be used for other opportunities beyond gaining a simple link. Most SEOs who specialize in link building are also expanding their niche and skill set that includes PR skills.

Component #5: Technical Experts

The content on your website is a crucial factor when it comes to getting high-quality traffic. However, SEO specialist should not mainly focus on creating content to the extent where the technical side of SEO is ignored. Keep in mind that the technical side is the foundation of all the other parts of SEO. Without it, your team might experience difficulties along the way. People who specialise on the technical part are called the SEO analyst. Their job is to analyze and understand the site architecture and can detect flaws. Also, they handle another technical aspect as checking the load time optimization, split testing, internal linking optimization, implementing rich snippets and “rel” tags and keyword optimization in content (if need)

Component #6: Developers

This is where the user’s experience is involved. A great user’s experience depends on how great your website’s developer is. That means the developers are responsible for optimizing and modifying your site – its feature and usability of a website. It does not matter whether the manager plans to hire a full-time or a freelancer, the developer must be skillful enough to make a user-friendly site.

Component #7: Account Manager

There are just times that the job of an SEO manager can get overwhelming. When the manager gets too much workload, this is when the account manager takes place. Their job is to assign a new set of responsibilities to a member of the SEO team. The account manager will also be the one who handles the most basic client communication post-sale and generates reports of their work and its results. When the SEO manager is busy, the account manager will be the one who will answer the client’s inquiries.

Component #8: Email And Social Media Marketers

When it comes to getting a high-quality traffic, you must consider email and social media marketing. It does not just increase your website’s traffic, but it also gives your business the return on investment (ROI). Depending on your team, email and social media can perform differently. However, to achieve a better output, both should have some input into the content marketing strategy since it will be promoted and used in other ways.

Component #9: Conversion Rate Optimizers

An SEO manager can decide whether to have a conversion rate optimizers on his team or not since it is just an optional role. However, if you aim to achieve a desirable outcome, then having them on your team can be a good option. They are responsible for their SEO work to clients or upper management. They also care about the results of your actual rankings: traffic, profit, revenue, and to a lesser extent.

 

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5 Ways to Gain Team Trust and Momentum

Posted by on March 3, 2017

“The best thing you can do to help others take responsibility is to authentically practice the behaviours that you want others to practice.” – Dr. Michelle Reina

Being a leader is a lot of work. When executed correctly, then you would make a great team. But when a leader does not pay attention to the needs of his team, then the expect the opposite. Even a competitive business such as SEO Company, leaders make sure they know and understand what a team needs to establish trust and momentum. But then again, it is not that easy.

The job of a team leader is not just about understanding or helping his/her subordinates. But also, he/she must be reliable, credible, and committed to working hard for the team’s growth – that makes an effective leader. To give you more of it, we list down some ways on how to gain team trust and momentum.

  1. Reward To Performers

“You have to create a culture where everybody has an opportunity to be recognized.” – John Mackey

You do know your team is working. They do the tasks you asked them to do and finish it on time. But the question is; which of them is dedicated enough to do his/her tasks well? Who is that certain person who would go beyond what you expect them to do? Who is that one person that makes sure that everything he/she does would excel? These people are worthy of a reward.

Acknowledgment for their hard work probably would do. But as a leader, don’t limit your reward. Think about what makes them happy, excited or feel motivated to do their work even harder. SALARY perhaps?

  1. Protect Your Team’s Time

“Business is about people, and your reputation is built on how you treat people.” – Bruce Rauner

As a leader, you are well aware that time management is important. However, you may not realize that sometimes you have been using their time in an impractical way. For instance, you called them for a meeting, and yet your agenda is so simple that you can just inform them through an email. Think about how many minutes would it take for them to assemble in the conference room. Think about their feelings whenever you called a meeting. Not thinking about these things can ruin their productivity.

Additionally, if you want to call a meeting, make sure to create a timeline on the things you want to discuss – a new project perhaps. It is in this way where you can deliver all the important things that needed on a new task or project in an easier and faster way.

  1. Encourage Efficiency and Communication

“I wouldn’t ask anyone to do anything I wouldn’t do myself.” – Indra Nooyi

Keep in mind that a successful business would depend on how you act or work as a team. However, you can never create a strong team when you lack efficiency and communication. Is your team competent enough? Do they have the ability to excel in their field of expertise? Are they effective enough to execute a certain task or project? Knowing and understanding their unique capabilities is crucial when you want to create a great team. But you cannot achieve a desirable outcome when you do not care to communicate.

It is in an effective communication where you can get to know more about your members. You may want to ask them on what part of the task do they find it easy or difficult. A simple question with a simple answer can create a big difference on the productivity of your team. That means, in everything you do, try to communicate and help each other succeed.

  1. Provide Clear Role Definition and Project Direction

“When you’re surrounded by people who share a passionate commitment around a common purpose, anything is possible.” – Howard Schultz

No matter how competent your team is, if the members do not understand their respective task, then you are still bound to fail. That means, it is the job of the team leader to provide his/her members a clear definition of a specific task and project direction. Do not leave your members hanging and wondering what role should they take to achieve the right result. Keep in mind that your business or company is at stake. So, you better be serious in clearing up any misunderstandings and confusions.

Needless to say, having a clear role and project direction does not just save your business from any disasters, but also helping your teammates feel ownership of their work and responsibilities. Not to mention, the feeling of accomplishing a certain task that he/she excel.

  1. Provide a learning environment, not just lecturing

“Your words and deed must match if you expect employees to trust in your leadership.” – Kevin Kruse

Sometimes, a leader should also try to put on the shoes of their subordinates. Think about how would they feel whenever you keep lecturing them about something all over again. Think about the things you sometimes do that irritates them. You probably not aware of it, but there are times your team may not be as productive as before considering these issues. Keep in mind that your team would also get tired of being told what to do. Why not try to create a learning environment? They do not just learn something you, you can also get an idea for your next project based on their opinions and suggestions.

An effective leader should cut the distance between his/her teammates. Work on and enjoy every task together. If there are any confusions about an individual process, then simplify it for them. If you learn something from reading or based on experience, then care to share it with your team. Or even do some team building to learn more and new stuff. It is in this way you can gain their trust and momentum that you certainly are the right leader for the team.

Final Thoughts:

Although being a team leader is a lot of work, it is not that hard to execute and be an effective leader. The effectiveness and productiveness of each team member would also depend on how you motivate them to work hard and excel in their respective task. Again, maintain a strong intra-team communication to achieve the desired outcome.

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10 Laws of Productivity

Posted by on September 11, 2016

“We often fool ourselves into thinking we are being productive when we are simply getting ready to get ready.”
-Intentionally Refined –

Let’s be clear on one thing: Productivity at work can never be achieved when you are not willing to cooperate. Whether you are aware of it or not, we all do procrastinate. Perhaps, we may not be noticed that we are already procrastinating since some of them are small. But mind you, these small things when frequently done, it will also give a great impact to your performance at work. How much more when you are working in an SEO Company? Slacking off is a no-no, to prevent receiving calls from disappointed clients. Procrastination is a struggle you need to beat!

But if you think that procrastination is the only reason why we can be productive, then you better think again. Our attitude towards our work also matters. When we tend to be passive, sluggish and lax, then we are also losing our productivity at work. And since we are already used to that attitude, it might be difficult for us to cope with the things around us such as meeting strict deadlines. Again, you do not want to entertain angry clients.

Productivity is a major factor at work. It gives a great impact to the growth of your one’s business. However, if you think that you or your employees are already slacking off, then you have to do something to prevent such. Below, we list down top ten laws of productivity that you might want to apply to your work or business.

1. Break the seal of hesitation

Whether you realize it or not, we tend to hesitate especially when we are not sure of the things that are going to happen next. Of course, we do not want to act impulsively that might pose risk to our business. However, this can also cause some delays in our plans. We tend to lose ourselves in planning (and dreaming) indefinitely. You should break the seal of hesitation and must challenge ourselves to take some action sooner rather than later. The minute you start acting, it will give you valuable feedback that will also help you refine your original idea.

2. Start small

Itis good to think big, especially when we already have a good concept on our mind. In fact, through thinking of a bigger idea, it can give us motivation to do and achieve such goal. However, there will always be some dangers when you tend to dwell on that “big idea” of yours. Achieve such would be impossible when you do not start from scratch. Perhaps, you can do some trial and error on your plan. One way or another, you will realize that there are flaws in it that you need to improve. With that, you will learn how to improve through your personal experiences.

3. Prototype, prototype, prototype

Every successful strategy will always have a plan. A trial and error is an essential part of any creative’s life. That simply means, you have to test each strategy whether or not it applies to reach a particular goal. If there are flaws in the process of planning, then you have to improve a particular tactic to achieve the outcome that you want. A prototyping and iteration is the key to transforming a so-so idea into an effective and successful outcome. Instead of being stuck on the failures, you have to move forward and try a new strategy to make it better.

4. Create simple objectives for projects, and revisit them                regularly

Whether you realize it or not, we usually have hundreds to thousands of ideas when it comes to a particular project – which leads to a bigger picture. However, if you want to have a higher possibility of success, then you need to create an objective what your project is all about. In this way, you will have a clearer view of the possible outcome.

5. Work on your project a little bit each day

When it comes to working on in-depth projects, it requires us to have a serious infusion of our creative skills – to develop an engaging business plan, or just learning a new skill. Having a momentum and the right focus is important to achieve a desirable output. But if you tend to do a serious project urgently without any assurance of success, you may not get the right result of a particular project. That simply means you have to make sure that whatever strategy you use, it should be the right one.

6. Develop a routine

Developing a routine is one way to ensure productivity at work. It is a part of being able to work on a specific project without any doing some other things that are not related to the project. Yes, having a routine can be dull and uninspiring, but it can create a founding for sparking true insight. Moreover, a routine is also helpful especially when it comes to strict deadlines to meet since there will be an assurance you will do that particular project.

7. Break big, long-term projects into smaller chunks or “phases.”

Whether you like it or not, you cannot achieve more major project when you don’t start with the smaller ones. That means you have to break the project into smaller phases for you to be able to accomplish each task faster and easier. This is also crucial when it comes to staying motivated and inspired to finish a particular project.

8. Prune away superfluous meetings (and their attendees)

There are activities such as unnecessary meetings that can drag down the productivity of one’s person. Perhaps, it is understandable why there are meetings. However, there should be a concrete reason as to why there is a meeting, and make sure that there is a clear objective on what the meeting is all about to prevent any delays with the projects.

9. Practice saying “No.’

It is nice to know that you can do anything for as long as it is related with the projected that is assigned to you. However, you also have to know that creativity is not infinite. To achieve a better outcome, you should be aware the right pacing when it comes to the tasks you are handling.

10. Remember that rules – even productivity rules – are made to be broken

Although you may have a daily routine of your work, always remember to be flexible enough when it comes to sudden changes. Your task would depend on the situation you are in. And whether you realize it or not, breaking habits offers a new perspective and helps you recharge to head back into the fray.

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Deadly Excuses That Hold You Back

Posted by on November 20, 2015

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She sat at her desk working a 9-to-5 job. As she perused her old photos lifted from an album on social media, she saw herself happily mixing batter in a silver bowl making Christmas cookies. She sighed as she had envisioned herself being a prominent chef with her own cooking show or at least her own restaurant.

But instead she works in finance sitting behind a desk taking calls day by day. And by this point in her life, she doesn’t see any of her dreams materializing anytime in her future. Besides, dreams are for the fresh and young people. Old people, way past their prime, have no business in making dreams. Dreams are for those who can afford them, and the endeavors entailed in reaching them.

What erroneous notions those two are.

Dreams are not exclusive for the wealthy but are accorded for anyone who is willing to make the struggle in accomplishing them. However, this misguided belief and statement becomes a justification for those who have failed themselves and their ambitions. Such misleading impression and belief of dreams being exclusive for the wealthy is a prospective threat to the doe-eyed people intent on attaining success.

What keeps us from progressing in our lives? What are the obstacles that hinder us from realizing our true potential? Are the things that impede us from our achievements truly innate in us?

All of us, if not most, have imagined futures where we see ourselves succeed. We all have dreams, aspirations and various goals that we all hope to come to fruition one day. Only the road to achieving these is not set on a straight path. That path is littered with many trials. Humans as we all are, we are not proof against committing errors in our day to day activities.

Some of us will try our hardest to make sure we reach these dreams. Some of us think of excuses on why we never got there, doing a great disservice to oneself shall you proffer inexcusable reasons for failing to reach our dreams. Some of these reasons are deadly, and here are some of them that may be keeping you from achieving your dreams.

“I do not possess an impressive work experience.”

This is a deadly cop-out and is almost synonymous with saying you do not find yourself worthy of your own dreams. You might not boast stellar credentials and impressive work experience, but that should not be a roadblock in chasing your dreams. Additionally, this excuse also becomes the reason some people settle for less than what they are truly worth. They slave for hours on minimal compensation without stopping to consider that they might be qualified for a higher position and a better salary bracket. Never let this excuse restrict you from attaining your goals. In one way or another, we have had all the experience we need, and this is called ‘life experience’ that can be utilized for any work we are involved in.

“I am too young or old.”

As the adage goes, “Age is just a number” and in this case, it still is. Age is no basis of whether you should start or cease chasing success. Either way, whether you are young or old, you possess innumerable advantages. When you are young, you are filled with boundless enthusiasm and energy. Whereas, when you are old, you are more knowledgeable and experienced which will work to your advantage. Don’t let this excuse serve as an obstacle to achieving your dreams. After all, age should not matter.

“My education is unremarkable.”

A common reason for delaying the chase of dreams is people lamenting the fact that they do not possess a college degree. Most of us were misled to believe that to be truly successful in life, we should go to school and get a job – a rather formulaic take on success. Because of this misguided belief, people are committing themselves to a self-imposed prison and have ultimately disabled themselves from a race where they could have won. Possessing a college degree in no way makes you smarter than anyone else; we are all smart in our own way. Proper application of our intellect will take us places, and that in itself is more than enough.

“Time is not on my side.”

In essence, it is like you are saying that you do not have time to achieve all that you envisioned for yourself. This deadly excuse is the lamest one among the ones listed in this article. Achieving an ultimate goal is not set in stone, and the logistics involved in it is not always the same for everyone. There is no definite time frame for it. So, if anything, you should be navigating the road to achieving your dreams today. You may not possess all the needed resources you want, but there is no harm in starting small today which would eventually get bigger day by day. Remember, there is no effort so small as to render it insignificant. Every little thing you do today counts tomorrow. So start now.

“I do not have enough support.”

This excuse shifts the blame towards others rather than focusing the blame on yourself. The truth is, you need to have a proper self-awareness before you can truly attain your dreams and succeed in life. You do not need to source support from others in achieving your dreams. In lieu of garnering support, you should create and find it. There are a lot of people out there who will be more than willing to see you accomplish your dreams and succeed. You just need to find the right kind of people whose dreams are in line with yours. They are looking for you as much as you are looking for them.

“I do not have the necessary finances.”

Money is a tight issue and remains to be one of the biggest reasons people would neglect chasing their dreams or avoid them altogether. We may not possess sufficient funds today, but are capable of generating those funds and saving them. We should be wise about the money we earn and be creative with the money we have saved. In time, when enough finances are accumulated, you can start making your dreams come true. There is no exact formula for success, but one way of doing it is to attain money sufficient enough to sustain your dreams.

These are the biggest deterrents and excuses in achieving one’s dreams. More often than not, you may have heard it or even used it yourself. Consider these if ever you feel the need to chalk it up to these reasons when you are in the midst of an impending surrender:

  • A dream remains a dream if you have no intent on achieving them.
  • An aspiration becomes an inspiration when a plan is thoroughly laid out in achieving it.
  • A goal is a dream with a deadline.

Remember, your dreams are your grandest possessions today and realizing them and having them come true will be your biggest accomplishment. Time, age and money are not your enemies. Your excuses are. So, it is up to you how you can change that.

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5 Fundamental Tips to Become a Successful Digital Marketer

Posted by on April 24, 2015

Have you ever wondered why other digital marketers are successful when it comes to their online marketing strategies and you are not? Well, if you are one of those people who aspire to be one of them, undergoing an SEO training Philippines may help enhance your SEO skills and competencies.

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Knowing that the industry is already invading our daily lives, there are a lot of marketers out there who are eager to learn more about digital marketing in general. They strive to learn more from some of the well-established digital marketers for their best understanding of the industry. Isn’t it great to be inspired by these people?

While there are not secrets and hard rules in doing digital marketing, you need to be smart enough to determine the most appropriate best practices for your strategies, for instance. On the other hand, it doesn’t have to be that hard, that is if you will just follow these fundamental tips, there are no reasons you cannot do it right.

  1. Pay to learn

You can start with the basics though by doing a self-study about digital marketing. With all those available resources on the web, you can just read, understand and apply your learning!

Self-studying is one thing. However, if you want to take your learning a notch higher, paying to learn more is an indispensable advantage. Think of it as going to school. You have to attend classes, but you cannot do without paying your tuition fee, right?

While undergoing a paid digital marketing course, you’d realize that there are still so many things that you still need to learn. Other than that, you will learn various strategies, tactics and techniques on how you go about marketing in the virtual world. All the things that are necessary for doing digital marketing, they will teach you.

If you will research for them, there are also firms that are willing to help novice to learn about every nook and cranny of digital marketing. You might not know it, but one of these companies will be satisfied with your performance and hire you as one of their specialists.  

  1. Network with experts

Today, there are various influencers in the digital marketing industry who are also considered the experts in this broad niche. Not to mention, there are also experts in each field of digital marketing.

As an aspirant and like the educators themselves, most of these experts are also willing to share and extend their knowledge to you. Some experts are  doing  trainings, seminars, conferences and workshops for these aspirants to  achieve the right and desired knowledge about digital marketing.

One good thing about workshops is the Q&A portion where participants can ask the experts some questions. Experts are happy to entertain and answer your concerns if you have something that you don’t understand. The majority of the speakers want participants are who  willing to voice out their concerns. It only means that participants are interested and eager to learn more about the things that they still need to know. Taking down notes or asking for a copy of the handouts would be a great help for you to review the topics you have discussed earlier.

Seminars and workshops are usually organized once or twice a year. Invest in your knowledge bank by attending to any of these seminars.

  1. Experiment

Acquiring knowledge doesn’t end up in learning new and exciting things regarding the topic. You also have to do some experimentations for you to grasp the entire idea and understand the topic fully. Admit it, there are times when explanations still seemed vague to us and experimenting could be the only way to maximize the learning process.

For example, when you encounter an unfamiliar function on the web, you have the freedom to click and click until you do understand such. The same goes with when you encounter a new term. You have to experiment to learn what the term is all about. You will know and understand it eventually.

Your curiosity will lead you to great learnings about digital marketing. Experimentation boost  knowledge. It only requires your willingness to learn more about this broad topic.

  1. Be observant

Doing things without any good foundation is risky. If you really want to learn, you also need to observe what the experts are doing. What strategies are they doing? Try to observe each detail that goes into the strategies and decide later on if these are implementable on your part or not.

You may also try to visit other websites and observe how the owners are incorporating digital marketing. Your goal should be getting ideas from these successful websites and come up with new and original ideas out of them.

Learning also comes with keen observation.

  1. Practice, practice and practice

Practice makes perfect, or so they say. A cliché as it may seem, but yes, practice forces you to do things better and better each day.

There may be times when you that you already know something, do that something on your own and realize in the end that it is so difficult to execute. That means that even if you already know the basics, you still need to practice to do it right.

While the learning curve is steep, don’t give up, and never skip this important process. Also, don’t hesitate to ask questions if anything confuses you.

You cannot learn digital marketing overnight. You have to harness your skills to perform better. Even experts are still practicing their skills for them not to forget the things that they have already learned.

Aspiring to be one of those successful digital marketers is a good starting point. Pursuing it would mean you have to undergo a few important steps before you can call yourself a successful digital marketer.

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Why Social Media is “The Bomb”

Posted by on July 18, 2014

Social media has become part of every digital marketer’s language and it is inevitable not to include it as a tool for advertising. And it so explosive that it creates a chain like debris falling from the sky. Sure enough, social media can be accessed anywhere through smartphones and mobile apps. Individuals and even digital marketing agencies use this strategy in order to create desirable rankings for companies they are working with or to extend their networks.

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Reinforcing your knowledge on why social media can bring you to greater heights by recognizing these things can help you maximize your digital marketing options to produce a desirable and meaningful outcome.

Everyone is using it

Well, mostly. And when we say ‘social media’ the thing that comes into mind by most of us is Facebook. Yes, surely it is. And it has been creeping up unto most users. Teens are knowingly hooked into it but did you know that most adults are into social media as well? And with this, it has been considered among businesses to invest more on social media marketing because of the different types of people involved, not mentioning the number of users they can reach.

Helps you deliver customer service

Real time communication is essential for a business to thrive. Through this, customers will be addressed immediately if they have any concerns regarding your product. Having this kind of communication can not only gain you happy clients, but satisfied ones as well. If you go all the way from not just serving them through your product but through your service such as communication, then you will be able to gain trust from your customers.

And this is how social media works, it can help you connect and know the needs and wants of your clients, even if they are miles away. Who knows, you might get more customers if one or two of them gets satisfied and will have you broadcasted all over the Internet due to your fast and excellent service.

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For branding purposes

The social media can be one tool for your company to establish that brand image you want people to see from you. It can help you build your brand identity thus creating awareness among your customers about you. This would help your business become something people can relate into depending on their taste and personality.

By creating an emotional connection and some character with your customers, in turn, these steps will become effective and can help your brand stand out from your competitors.

Manage your reputation

Nowadays, people get so cautious about posting things, statuses and images on their profile pages because of the fact that people may be offended or may cause negativity among the online-sphere. Companies do this too in order to protect their reputation.

Managing your reputation online is such an integral part in any marketing strategy. And with the help of social media, it can provide you with a fast and effective way to maintain this. In dealing with sensitive comments and complaints, you can make instant feedbacks to your customers, which demonstrates a high level of customer service, which can diffuse negativity and resolve issues that the customer may have.

Keeps user engagement

Not only individuals who want to connect with their families and friends can use social media to get themselves engaged into each other’s lives, but also businesses. User engagement can be done over the Internet especially for businesses who want to connect with their clients. In order for this method to click, you can create some interesting posts on your social media accounts like images that may stimulate humor or could allow your users to share what they think about something you have posted.

You can always tell a story

Through social media, you can share anything you want. But that always depends on the audience you have and the type of person or business you are. Of course, it is also necessary to share a story to people; you might be interested to share to them how you started as a company or what your new products are.

Storytelling is one of the easiest ways to have an audience and social media can be a way for you to unleash those powerful and intriguing words to convey a notable message. Just keep in mind that it is better to keep it in a simple yet detailed way as not to bore your readers.

Obtain real customer insights

Insights and feedbacks are important results that can be obtained through social media. And these are significant in every business to know what marketing strategy they could do next. Social media makes an avenue for such feedbacks—well basically it really is an effective tool to be used for giving out reactions to anything—as well acquiring knowledge from these customer insights.

These insights can drive the development of your business’ social media campaigns and shape strategic decisions, which helps you make your website contents and product or service offerings more attractive and relevant to your customers.

It also makes it quick and easy for businesses to obtain feedback from customers through social media and will give you a clearer idea of brand sentiment and help you identify common points you can address to. 

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Increase brand or business trust

By being proactive and visible on your social media sites, this is one criteria a customer often finds for a business or brand to be trustworthy. Customers often find it overwhelming whenever they see alternatives that they can choose from. Moreover, because of those alternatives, customers want an easy way to authenticate a business that they are dealing with especially if it is a first.

Your social media activity makes it a trigger for potential customers to build their trust on you because they can see that you are always updating your accounts or social media sites. This means that customers are more at ease to know that you are active online, giving them signals that you care about them and once anything goes wrong, it will be easy for them to contact you. Plus bonus points for always being functional online!

Great way to promote your content

This is basically the bottom line of having a social media account. Not only in terms of SEO this shows how important content marketing is but also is a way to attract new customers. Social media helps increase awareness to your potential audience and can in fact be a way for your business to be recognized.

 

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